Marketplace Lifestyles in an Age of Social Media: Theory and Methods / Najlacnejšie knihy
Marketplace Lifestyles in an Age of Social Media: Theory and Methods

Code: 15780851

Marketplace Lifestyles in an Age of Social Media: Theory and Methods

by Lynn R. Kahle, Pierre Valette-Florence

Lifestyle is an important concept in advertising and applied marketing research, although casual use of the term has rendered it suspect amomg scholars. This book approaches the concept of lifestyle from a current ... more

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Book synopsis

Lifestyle is an important concept in advertising and applied marketing research, although casual use of the term has rendered it suspect amomg scholars. This book approaches the concept of lifestyle from a current

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Book category Books in English Economics, finance, business & management Business & management Sales & marketing

200.29 €

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