Code: 06242143
Explores the whole marketing process, from situation analysis to the implementation of an individual's marketing plan. In this book, students will learn - how to Identify and qualify opportunities, select target markets, set perso ... more
34.85 €
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Explores the whole marketing process, from situation analysis to the implementation of an individual's marketing plan. In this book, students will learn - how to Identify and qualify opportunities, select target markets, set personal marketing objectives, create marketing strategies considering the 4 Ps - Product, Price, Place and Promotion.
Book category Books in English Reference, information & interdisciplinary subjects Interdisciplinary studies Communication studies
34.85 €
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