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Book synopsis

"THE SALES DEPARTMENT IS THE WHOLE COMPANY, BUT THE WHOLE COMPANY BETTER BE THE SALES DEPARTMENT" This famous line was quoted by Philip Kotler, one of the greatest marketing guru world have ever witness. This manuscript was created exactly as what the quote means. It's how Burger King tried to increase their sales and all of their marketing strategies to boost up their sales despite on-going strong competition from other famous fast food chain restaurants.

Book details

• Full title: Marketing Tools and Strategies To Increase Sales Volume of Burger King
• Author: Veer Seddarassan
• Language: English
• Binding: Paperback
• Number of pages: 76
• EAN: 9783330011977
• ID: 15764006
• Publisher: LAP Lambert Academic Publishing
• Weight: 131 g
• Dimensions: 220 × 150 × 6 mm
• Published: 2016

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