Marketing (RLE Marketing) / Najlacnejšie knihy
Marketing (RLE Marketing)

Code: 06745318

Marketing (RLE Marketing)

by Arnold K. Weinstein

Drawing from the behavioural sciences, management theory, quantitative decision theory and marketing theory, this book presents a comprehensive approach to marketing decision-making and illustrates why a marketing orientation is n ... more

215.45 €


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Book synopsis

Drawing from the behavioural sciences, management theory, quantitative decision theory and marketing theory, this book presents a comprehensive approach to marketing decision-making and illustrates why a marketing orientation is necessary for corporate survival.

Book details

Book category Books in English Economics, finance, business & management Business & management Sales & marketing

215.45 €

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