You might also like

Availability alert

More about Marketing Research with SPSS

• Book details
• Synopsis
• Trending among others

You get 290 loyalty points

Book synopsis

Suitable for undergraduate students studying Marketing Research. Marketing Research provides a step-by-step treatment of the major choices facing Marketing researchers when using SPSS. Although they may have an understanding of how SPSS works, they may not understand the statistics behind the method. This book bridges the gap. A top author team offer a concise approach to analysing quantitative marketing research data in pracice.

Book details

Book category Books in English Economics, finance, business & management Business & management Sales & marketing

• Full title: Marketing Research with SPSS
• Author: Patrick De Pelsmacker
• Language: English
• Binding: Paperback
• Number of pages: 456
• EAN: 9780273703839
• ISBN: 0273703838
• ID: 04048109
• Publisher: PEARSON Education Limited
• Weight: 750 g
• Dimensions: 243 × 189 × 25 mm
• Date of publishing: 03. April 2008

Trending among others

---

---

---