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Book synopsis

From Oreos, Jell-O, raisins, and milk to amusement parks, retail centers, ATMs, and mutual funds, the case studies presented in Marketing Research That Pays Off offer you insight into how actual companies have used market research to successfully solve marketing problems. Editor Larry Percy has collected a series of cases from consumer, service, and industrial marketing executives that provides a problem/solution look at how to address major marketing issues with marketing research.

Book details

Book category Books in English Economics, finance, business & management Business & management Sales & marketing

• Full title: Marketing Research That Pays Off
• Author: Larry Percy
• Language: English
• Binding: Hardback
• Number of pages: 286
• EAN: 9781560249498
• ISBN: 9781560249498
• ID: 06704750
• Publisher: Taylor & Francis Inc
• Weight: 690 g
• Date of publishing: 28. February 1997

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