Marketing Research for Managers / Najlacnejšie knihy
Marketing Research for Managers

Code: 06704748

Marketing Research for Managers

by Matthew Housden

Aims to enable managers to become more informed research users and buyers. This edition of the text includes: the development of the "knowledge economy"; analysis of customer relationship management; comprehensive discussion of el ... more

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Book synopsis

Aims to enable managers to become more informed research users and buyers. This edition of the text includes: the development of the "knowledge economy"; analysis of customer relationship management; comprehensive discussion of electronic techniques; and, case studies and examples.

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Book category Books in English Economics, finance, business & management Business & management Sales & marketing

70.16 €

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