Code: 09380335
Marketing Research
by David A. Aaker
Marketers now have the opportunity to invest in more data research and take advantage of social networking. The new 12th edition of "Marketing Research" shows marketers how to utilize these techniques to compliment traditional met ... more
- Language:
English - Binding: Paperback
- Number of pages: 704
Publisher: John Wiley & Sons Inc, 2015
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Book synopsis
Marketers now have the opportunity to invest in more data research and take advantage of social networking. The new 12th edition of "Marketing Research" shows marketers how to utilize these techniques to compliment traditional methods. The book focuses on international market research and incorporates new case studies to present the latest information in the field. Marketers will also be able to access the books Web site for a list of readings, links to other key sites, sample datasets for analysis, and practice questions after each chapter.
Book details
Book category Books in English Economics, finance, business & management Business & management Sales & marketing
226.45 €
- Full title: Marketing Research
- Author: David A. Aaker
- Language: English
- Binding: Paperback
- Number of pages: 704
- EAN: 9781118977927
- ID: 09380335
- Publisher: John Wiley & Sons Inc
- Weight: 666 g
- Date of publishing: 18. December 2015
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