Marketing of the President / Najlacnejšie knihy
Marketing of the President

Code: 04714135

Marketing of the President

by B.I. Newman

Using the 1992 presidential election as a case study, this book reveals how the American political process has been transformed by the use of marketing techniques. The author addresses issues of serious concern to the health of th ... more

100.85 €


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Book synopsis

Using the 1992 presidential election as a case study, this book reveals how the American political process has been transformed by the use of marketing techniques. The author addresses issues of serious concern to the health of the political process including the role of polling, direct mail and television advertising. This is the first comprehensive account of the influence of marketing in a presidential election campaign.

Book details

Book category Books in English Society & social sciences Politics & government Political structure & processes

100.85 €

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