Marketing, Morality and the Natural Environment / Najlacnejšie knihy
Marketing, Morality and the Natural Environment

Code: 06745313

Marketing, Morality and the Natural Environment

by Andrew Crane

This volume provides a new look at marketing, and in particular the move to establish ostensibly 'green' marketing. Presenting evidence from extensive case studies, these concerns are addressed through an examination of managers' ... more

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Book synopsis

This volume provides a new look at marketing, and in particular the move to establish ostensibly 'green' marketing. Presenting evidence from extensive case studies, these concerns are addressed through an examination of managers' and employees' understanding of the green marketing activities and processes that take part in their organisations.

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Book category Books in English Economics, finance, business & management Business & management Business ethics & social responsibility

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