Code: 02966787
Marketing Metaphors and Metamorphosis
by P. Kitchen
Metaphors are widely used within marketing literature, yet so far have remained unacknowledged. This book aims to redress that omission. Such widely known topics such as globalization of markets, viral marketing and many others ar ... more
- Language:
English - Binding: Paperback
- Number of pages: 227
Publisher: Springer Palgrave Macmillan, 2008
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Book synopsis
Metaphors are widely used within marketing literature, yet so far have remained unacknowledged. This book aims to redress that omission. Such widely known topics such as globalization of markets, viral marketing and many others are in fact metaphors; moreover, marketing itself may be a metaphor, underlying many exchanges and relationships.
Book details
61.35 €
- Full title: Marketing Metaphors and Metamorphosis
- Author: P. Kitchen
- Language: English
- Binding: Paperback
- Number of pages: 227
- EAN: 9781349547098
- ID: 02966787
- Publisher: Springer Palgrave Macmillan
- Weight: 318 g
- Dimensions: 216 × 140 × 14 mm
- Published: 2008
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