Code: 01539299
Marketing im Sport
by Gerd Nufer, André Bühler
Wie Sie erfolgreich im Sportmarketing agieren, erfahren Sie in diesem Standardwerk von Gerd Nufer und André Bühler, das bereits in der 3. Auflage erscheint. Renommierte Experten aus dem Sportbusiness erläutern Ihnen fundiert und p ... more
- Language:
German - Binding: Paperback
- Number of pages: 656
Publisher: Schmidt (Erich), Berlin, 2010
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42.16 €
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Book synopsis
Wie Sie erfolgreich im Sportmarketing agieren, erfahren Sie in diesem Standardwerk von Gerd Nufer und André Bühler, das bereits in der 3. Auflage erscheint. Renommierte Experten aus dem Sportbusiness erläutern Ihnen fundiert und praxisnah die erforderlichen fachlichen Grundlagen der Sportvermarktung, die beiden Perspektiven Marketing von Sport und Marketing mit Sport , aktuelle Trends und Entwicklungen sowie den Stand und die Zukunftsaussichten des Sportmarketing in Europa: Umfassendes Know-how, um im modernen Sportmarketing die Konkurrenz auf die Plätze zu verweisen; mit vielen Beispielen und Fallstudien ideal für Studium und Praxis.
Book details
Book category Books in German Sozialwissenschaften, Recht, Wirtschaft Wirtschaft Einzelne Wirtschaftszweige, Branchen
42.16 €
- Full title: Marketing im Sport
- Subtitle: Grundlagen und Trends des modernen Sportmarketing
- Author: Gerd Nufer, André Bühler
- Language: German
- Binding: Paperback
- Number of pages: 656
- EAN: 9783503141197
- ISBN: 3503141197
- ID: 01539299
- Publisher: Schmidt (Erich), Berlin
- Weight: 966 g
- Dimensions: 235 × 158 × 43 mm
- Date of publishing: 08. November 2010
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