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Book synopsis

Scholarly Research Paper from the year 2009 in the subject Communications - Public Relations, Advertising, Marketing, printed single-sided, grade: A, Coventry University (Coventry Business School), course: MBA, language: English, abstract: The research paper is aimed towards understanding the marketing functions and the marketing strategy of JJB sports plc based in UK. To analyse the business orientation of the company, the author has conducted product, sales and marketing strategy research. Porters 5 forces analysis has been conducted to analyse the competitive advantage of the company. A 4'P analysis has been done to understand the marketing mix of the company. finally a SWOT analysis has been conducted to understand the strengths and weaknesses of the company.

Book details

Book category Books in English Reference, information & interdisciplinary subjects Interdisciplinary studies Communication studies

• Full title: Marketing Functions of JJB Sports
• Author: Sunil Singh
• Language: English
• Binding: Paperback
• Number of pages: 40
• EAN: 9783640943579
• ISBN: 3640943570
• ID: 01229628
• Publisher: Grin Publishing
• Weight: 126 g
• Dimensions: 210 × 155 × 7 mm
• Date of publishing: 24. June 2011

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