Code: 15707696
Marketing for Tourism, Hospitality & Events
by Simon Hudson, Louise Hudson
A comprehensive overview of the marketing principles specific to the fields of tourism, hospitality and events. The book approaches the field of tourism marketing through a uniquely international angle, with increased emphasis on ... more
- Language:
English - Binding: Hardback
- Number of pages: 384
Publisher: SAGE Publications Ltd, 2017
- More about this
159.29 €
RRP: 176.95 €
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Book synopsis
A comprehensive overview of the marketing principles specific to the fields of tourism, hospitality and events. The book approaches the field of tourism marketing through a uniquely international angle, with increased emphasis on the impact of digital technology and all topics supported by international case-studies.
Book details
Book category Books in English Economics, finance, business & management Industry & industrial studies Service industries
159.29 €
- Full title: Marketing for Tourism, Hospitality & Events
- Subtitle: A Global & Digital Approach
- Author: Simon Hudson, Louise Hudson
- Language: English
- Binding: Hardback
- Number of pages: 384
- EAN: 9781473926639
- ISBN: 9781473926639
- ID: 15707696
- Publisher: SAGE Publications Ltd
- Weight: 1000 g
- Dimensions: 246 × 189 × 23 mm
- Date of publishing: 09. June 2017
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