Code: 15707697
A comprehensive overview of the marketing principles specific to the fields of tourism, hospitality and events. The book approaches the field of tourism marketing through a uniquely international angle, with increased emphasis on ... more
58.62 €
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A comprehensive overview of the marketing principles specific to the fields of tourism, hospitality and events. The book approaches the field of tourism marketing through a uniquely international angle, with increased emphasis on the impact of digital technology and all topics supported by international case-studies.
Book category Books in English Economics, finance, business & management Industry & industrial studies Service industries
58.62 €
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