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Book synopsis

The monograph "Marketing boom among student consumers" is a combined and integrative research approach to address neglected problems resulting from student consumers preferences toward unhealthy food items that can generate the appearance and development of non-communicable diseases. The monograph offers an entry point for a country to get started non-communicable diseases prevention and control activities. The findings of the present research provide important and necessary data for stakeholders, doctors, professors, students, etc.

Book details

• Full title: Marketing boom among student consumers
• Author: Olga Cernelev
• Language: English
• Binding: Paperback
• Number of pages: 64
• EAN: 9783330009936
• ISBN: 3330009934
• ID: 15467399
• Publisher: LAP Lambert Academic Publishing
• Weight: 112 g
• Dimensions: 220 × 150 × 4 mm
• Date of publishing: 20. November 2016

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