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Book synopsis

This book attempts to highlight the influence of Marketing Audit on Performance using Parastatals as a case. Specifically, it outlines the contributions of Marketing Environment Audit, Marketing Organization audit, Marketing Strategy Audit and Marketing Functions Audit. The book draws from a scientific research conducted on one of the parastatals in Kenya - Kenya Power. It is a very useful resource to both undergraduate and post-graduate students as well as scholars and practitioners in the Marketing field.

Book details

• Full title: Marketing Audit and Performance: A Case of Parastatals
• Subtitle: Marketin Audit and Performance
• Author: Bonventure Onyango Odote, Wyckliffe Otieno Robby
• Language: English
• Binding: Paperback
• Number of pages: 128
• EAN: 9783659465956
• ID: 02201931
• Publisher: LAP Lambert Academic Publishing
• Weight: 209 g
• Dimensions: 220 × 150 × 8 mm
• Date of publishing: 23. October 2013

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