Code: 14208696

Marketing at the Confluence between Entertainment and Analytics

Name: Marketing at the Confluence between Entertainment and Analytics
Brand: Springer International Publishing AG
SKU: 14208696
Price: 333.30 EUR
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by Patricia Rossi

Language: English
Binding: Hardback
Number of pages: 1595
Publisher: Springer International Publishing AG, 2017
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Book synopsis

This volume presents the full proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress held in Paris, France. It contains current research in marketing from academics, scholars and practitioners from around the world. Focusing on advancing marketing theory and practice, this volume will help marketers to move forward in providing value for companies, consumers, and society. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review . Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Book details

Book category Books in English Economics, finance, business & management Business & management Sales & marketing

333.30 €

Full title: Marketing at the Confluence between Entertainment and Analytics
Subtitle: Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress
Author: Patricia Rossi
Language: English
Binding: Hardback
Number of pages: 1595
EAN: 9783319473307
ISBN: 3319473301
ID: 14208696
Publisher: Springer International Publishing AG
Weight: 2732 g
Dimensions: 235 × 155 × 103 mm
Date of publishing: 24. May 2017