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Book synopsis

V dannoj knige my rassmotreli zlobodnevnye voprosy marketinga: kak razvivat' sistemu upravleniya marketingom na predpriyatii, v chem zakljuchaetsya otvetstvennost' kompanii pered mirom v celom. Takzhe osveshheny problemy ispol'zovaniya marketinga v Rossii. Sushhestvuet ryad aspektov, kotorye neobhodimo reshat' komplexno. Jeto nerazvitost' samogo rynka v Rossii; nedostatochnost' kvalificirovannyh kadrov v oblasti marketinga; neponimanie suti marketinga, psihologicheskie bar'ery i otsutstvie rynochnoj motivacii u naseleniya, rukovodstva mnogih organizacij, i chinovnikov; monopolizaciya nekotoryh rynkov i diktat proizvoditelej na nih, osobenno v sfere syr'evyh i jenergeticheskih resursov;tenevaya forma jekonomiki, a tak zhe ispol'zovanie administrativnogo resursa v konkurentnoj bor'be.

Book details

• Full title: Marketing
• Subtitle: Ispol'zovanie marketinga v Rossii
• Author: Irina Plotnikova
• Language: Russian
• Binding: Paperback
• Number of pages: 64
• EAN: 9783659502538
• ID: 09542787
• Publisher: LAP Lambert Academic Publishing
• Weight: 112 g
• Dimensions: 220 × 150 × 4 mm
• Date of publishing: 14. September 2015

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