Code: 20652541
Marketing
by BAINES, PAUL; FILL
How does Samsung use data to improve customers' omnichannel shopping experiences? How does Ipsos MORI develop cross-cultural market research insights to inform innovation at Unilever? How do Swedish retail giants collaborate rathe ... more
- Language:
English - Binding: Paperback
- Number of pages: 776
Publisher: Oxford University Press, 2019
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Book synopsis
How does Samsung use data to improve customers' omnichannel shopping experiences? How does Ipsos MORI develop cross-cultural market research insights to inform innovation at Unilever? How do Swedish retail giants collaborate rather than compete in
Book details
76.67 €
- Full title: Marketing
- Author: BAINES, PAUL; FILL
- Language: English
- Binding: Paperback
- Number of pages: 776
- EAN: 9780198809999
- ISBN: 9780198809999
- ID: 20652541
- Publisher: Oxford University Press
- Weight: 1472 g
- Dimensions: 198 × 266 × 27 mm
- Date of publishing: 01. April 2019
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