Code: 04606279
Market Segmentation Workbook
by Lyndon Simkin, Sally Dibb
This workbook explains the key aims behind the segmentation process and shows how to build up a strategy for identifying and targeting segments effectively.
- Language:
English - Binding: Paperback
- Number of pages: 240
Publisher: Cengage Learning EMEA, 1996
- More about this
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Book synopsis
This workbook explains the key aims behind the segmentation process and shows how to build up a strategy for identifying and targeting segments effectively.
Book details
Book category Books in English Economics, finance, business & management Business & management Sales & marketing
102.48 €
- Full title: Market Segmentation Workbook
- Subtitle: Target Marketing for Marketing Managers
- Author: Lyndon Simkin, Sally Dibb
- Language: English
- Binding: Paperback
- Number of pages: 240
- EAN: 9780415118927
- ISBN: 0415118921
- ID: 04606279
- Publisher: Cengage Learning EMEA
- Weight: 522 g
- Dimensions: 233 × 154 × 12 mm
- Date of publishing: 22. February 1996
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