Code: 08924756
With globalization, trade liberalization and a digital world's economy, there is a growing interest among practitioners and researchers to investigate the role of marketing management to improve firms output, return on investment ... more
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With globalization, trade liberalization and a digital world's economy, there is a growing interest among practitioners and researchers to investigate the role of marketing management to improve firms output, return on investment and at a macro level impro
Book category Books in English Economics, finance, business & management Business & management Sales & marketing
54.64 €
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