Code: 02741307
Markenpolitik
by Carsten Baumgarth
Grundlagen der Marke
- Language:
German - Binding: Paperback
- Number of pages: 525
Publisher: Springer Gabler, 2014
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40.30 €
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Book synopsis
Grundlagen der Marke
Book details
Book category Books in German Sozialwissenschaften, Recht, Wirtschaft Wirtschaft Einzelne Wirtschaftszweige, Branchen
40.30 €
- Full title: Markenpolitik
- Subtitle: Markentheorien, Markenwirkungen, Markenführung, Markencontrolling, Markenkontexte. Mit online files/update
- Author: Carsten Baumgarth
- Language: German
- Binding: Paperback
- Number of pages: 525
- EAN: 9783834944078
- ISBN: 3834944076
- ID: 02741307
- Publisher: Springer Gabler
- Weight: 857 g
- Dimensions: 244 × 170 × 28 mm
- Date of publishing: 07. October 2014
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