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Book synopsis

What are the challenges and opportunities of managing people in creative industries? How are the tensions between creative and commercial pressures mediated? The creative industries are an area of increasing economic importance. Yet creative industries and creative-based organizations are rife with problems such as whether and how control of the creative process should be exercised; the extent to which knowledge of creative production may be made explicit; and how the 'connection' between producer and consumer should be mediated. In Managing Creativity, first published in 2009, a team of experts from a diverse range of fields - including management, fine art, music, the internet, design, theatre and publishing - discuss these and other problems concerning the relationship between management and creativity. Developing an appreciation of these problems is theoretically productive, not only because it throws light onto our understanding of creative-based organizations, but also because it can be revelatory about organizations more generally.

Book details

Book category Books in English Economics, finance, business & management Business & management Management & management techniques

• Full title: Managing Creativity
• Author: Barbara Townley
• Language: English
• Binding: Hardback
• Number of pages: 364
• EAN: 9780521518536
• ISBN: 0521518539
• ID: 04378504
• Publisher: Cambridge University Press
• Weight: 694 g
• Dimensions: 277 × 237 × 28 mm
• Date of publishing: 24. December 2009

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