Code: 08656787
Management of Cultural Products
by Aiello, Lucia Aiello
"This book examines the potential value of cultural products and how the support of new technologies can enable non-conventional and social-media marketing relationships"--
- Language:
English - Binding: Hardback
- Number of pages: 322
Publisher: Idea Group,U.S., 2014
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Book synopsis
"This book examines the potential value of cultural products and how the support of new technologies can enable non-conventional and social-media marketing relationships"--
Book details
Book category Books in English Economics, finance, business & management Business & management Sales & marketing
398.97 €
- Full title: Management of Cultural Products
- Author: Aiello, Lucia Aiello
- Language: English
- Binding: Hardback
- Number of pages: 322
- EAN: 9781466650077
- ISBN: 9781466650077
- ID: 08656787
- Publisher: Idea Group,U.S.
- Weight: 1556 g
- Dimensions: 229 × 152 × 32 mm
- Date of publishing: 31. January 2014
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