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Book synopsis

Despite clear objectives, managers often make decisions on projects with uncertain outcomes, which can result in failed initiatives, missed goals and overrunning costs. A business case is a process, a tool and a document that builds consensus among stakeholders and gives decisionmakers the rational evidence they need to give the go-ahead. Making the Compelling Business Case shows readers how to champion new ideas and raise them to senior management; it simplifies the decision-making process by explaining the key theories and practices behind corporate investments. These methods can be applied to a variety of investment decisions, including strategic choices, capacity management, and budget allocation alternatives. This comprehensive and stimulating book features insightful case-studies and valuable hands-on tools, designed to help executives make smart decisions and to maximize enterprise value.

Book details

Book category Books in English Economics, finance, business & management Business & management Management & management techniques

• Full title: Making the Compelling Business Case
• Author: Wolfgang Messner
• Language: English
• Binding: Hardback
• Number of pages: 431
• EAN: 9781137340566
• ISBN: 1137340568
• ID: 01989901
• Publisher: Palgrave Macmillan
• Weight: 724 g
• Dimensions: 222 × 138 × 225 mm
• Date of publishing: 22. November 2013

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