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You get 53 loyalty points

Book synopsis

In "Loyalty Myths", the authors have assembled 53 of the most common beliefs about customer loyalty - all of them wrong or misconceived! Each of the beliefs in this book is debunked with real-world examples. While other books speak in platitudes; this book is the only one to validate each proposition with real data. Granted unprecedented access to customer records from a variety of multi-national corporations. Through these records, Ipsos Loyalty was able to precisely track the impact of this customer-centric construct on actual purchasing behavior. The authors' findings and conclusions will stun business leaders around the world. The lessons learned from these provide a true guide for the proper use of customer loyalty.

Book details

Book category Books in English Economics, finance, business & management Business & management Sales & marketing

• Full title: Loyalty Myths
• Author: Timothy Keiningham
• Language: English
• Binding: Hardback
• Number of pages: 272
• EAN: 9780471743156
• ISBN: 0471743151
• ID: 04085727
• Publisher: John Wiley & Sons Inc
• Weight: 458 g
• Dimensions: 234 × 163 × 25 mm
• Date of publishing: 18. October 2005

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