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Book synopsis

Written for working art studios, Logo Process is the art director's guide to create BIG logos for small business. It can be read in under an hour and is a lifesaver for time-poor creatives from freelancers and web developers to design students. Designers will discover how to: Spend less time on unused logo concepts Get clients invested in a design right at briefing stageż Boost recall with tactics big brands use Pitch designs with confidence work won't be rejected Use 27 visual traits to create better logos Logo Process deserves a place in the design library of everyone who creates logos for small business or online brands. This studio hardcover edition includes the best briefing questions to ask before creating a logo and updated pro-forma logo examples.

Book details

Book category Books in English The arts Industrial / commercial art & design Graphic design

• Full title: Logo Process
• Subtitle: create BIG logos for small business
• Author: LUKE B. SLEAFORD
• Language: English
• Binding: Hardback
• Number of pages: 112
• EAN: 9780994619808
• ISBN: 9780994619808
• ID: 14560457
• Publisher: Deluka Publishers
• Weight: 236 g
• Dimensions: 203 × 127 × 8 mm
• Date of publishing: 23. September 2016

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