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Book synopsis

India is still perceived by some as a developing country that has yet to create world-class products of its own. However, this book shows that in recent years India has emerged as a lead market for frugality-driven innovations that are affordable, robust and successful even outside its geographic boundaries. Many global companies have recognized these changes and are ramping up their local R&D capabilities. At the same time, several Indian firms are venturing out to international shores and gaining access to new markets. Using a top-down approach, the book takes a closer look at systems of innovation at work and presents examples of successful, corporate innovations in multiple industries and their contextual conditions.

Book details

• Full title: Lead Market India
• Subtitle: Key Elements and Corporate Perspectives for Frugal Innovations
• Author: CORNELIUS HERSTATT
• Language: English
• Binding: Paperback
• Number of pages: 254
• EAN: 9783319835099
• ISBN: 9783319835099
• ID: 19821863
• Publisher: Springer International Publishing AG
• Weight: 454 g
• Dimensions: 235 × 155 × 15 mm
• Date of publishing: 04. July 2018

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