Code: 25611791
Marketing Strategy In The Digital Age: Applying Kotler's Strategies To Digital Marketing
by Sam Wang, Colllen Qiao
The market changes faster than marketing. In essence, marketing strategy has undergone only two eras, the entity era and the bit era, also known as the industrial age and the digital age. In the age of digital society, all CEOs, C ... more
- Language:
English - Binding: Paperback
- Number of pages: 404
Publisher: World Scientific Publishing Co Pte Ltd, 2020
- More about this
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Book synopsis
The market changes faster than marketing. In essence, marketing strategy has undergone only two eras, the entity era and the bit era, also known as the industrial age and the digital age. In the age of digital society, all CEOs, CMOs and senior marketing e
Book details
Book category Books in English Economics, finance, business & management Business & management Sales & marketing
35.62 €
- Full title: Marketing Strategy In The Digital Age: Applying Kotler's Strategies To Digital Marketing
- Author: Sam Wang, Colllen Qiao
- Language: English
- Binding: Paperback
- Number of pages: 404
- EAN: 9789811218385
- ISBN: 9811218382
- ID: 25611791
- Publisher: World Scientific Publishing Co Pte Ltd
- Weight: 602 g
- Dimensions: 152 × 229 × 26 mm
- Date of publishing: 07. September 2020
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