Code: 02954151
Konsumentenverhalten
by Michael Solomon
Das international bekannte Lehrbuch Konsumentenverhalten von Michael R. Solomon (Professor für Konsumentenverhalten an der St. Joseph's University in Philadelphia, USA) untersucht die verschiedenen Aspekte des alltäglichen Konsume ... more
- Language:
German - Binding: Hardback
- Number of pages: 512
Publisher: Pearson Studium, 2016
- More about this
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Book synopsis
Das international bekannte Lehrbuch Konsumentenverhalten von Michael R. Solomon (Professor für Konsumentenverhalten an der St. Joseph's University in Philadelphia, USA) untersucht die verschiedenen Aspekte des alltäglichen Konsumentenverhaltens. Aktuelle regionale und internationale Fallstudien zum Verbraucherverhalten ermöglichen die Verbindung von Theorie und Praxis. Das Buch ist maßgeschneidert für die Kurse Marketing, Marketingstrategie und Konsumenten- und Verbraucherverhalten.Das international bekannte Lehrbuch Konsumentenverhalten von Michael R. Solomon (Professor für Konsumentenverhalten an der St. Joseph's University in Philadelphia, USA) untersucht die verschiedenen Aspekte des alltäglichen Konsumentenverhaltens. Aktuelle regionale und internationale Fallstudien zum Verbraucherverhalten ermöglichen die Verbindung von Theorie und Praxis. Das Buch ist maßgeschneidert für die Kurse Marketing, Marketingstrategie und Konsumenten- und Verbraucherverhalten.
Book details
Book category Books in German Sozialwissenschaften, Recht, Wirtschaft Wirtschaft Werbung, Marketing
63.21 €
- Full title: Konsumentenverhalten
- Author: Michael Solomon
- Language: German
- Binding: Hardback
- Number of pages: 512
- EAN: 9783868942569
- ISBN: 3868942564
- ID: 02954151
- Publisher: Pearson Studium
- Weight: 1324 g
- Dimensions: 271 × 207 × 31 mm
- Date of publishing: 01. April 2016
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