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More about Klout Matters: How to Engage Customers, Boost Your Digital Influence--and Raise Your Klout Score for Success

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Book synopsis

Use Klout to expand influence, get more business, and DRIVE PROFITS §Strong influence translates to more business. The leading social media influence scoring tool, Klout, has scored more than 100 million people and companies. Klout scores have become almost as important as credit scores. Klout scores can affect your job prospects, whether you get an upgrade to a suite in Vegas, how your customer service complaints are handled, and whether the media selects you to be interviewed as an expert . . . or not. §What specific actions can you take to enhance your Klout score? What are you doing now, that could be done in a slightly different way, which can enhance not only your Klout score, but your influence and your bottom line?§Written by two of today s top social media gurus, Klout Matters offers simple-to-use strategies you can begin using right away. It provides step-by-step guidance that is essential to remain competitive in an increasingly crowded and noisy marketplace.§Gina Carr is an entrepreneur, speaker, and marketing consultant who works with thought leaders to leverage social media marketing for more profits, influence, and success.§Terry Brock is an internationally recognized business coach in the areas of marketing and technology. He is a member of the Professional Speaker Hall of Fame.§

Book details

Book category Books in English Economics, finance, business & management Business & management Management & management techniques

• Full title: Klout Matters: How to Engage Customers, Boost Your Digital Influence--and Raise Your Klout Score for Success
• Author: Gina Carr
• Language: English
• Binding: Paperback
• Number of pages: 240
• EAN: 9780071827317
• ISBN: 0071827315
• ID: 01321355
• Publisher: McGraw-Hill Education - Europe
• Weight: 332 g
• Dimensions: 222 × 172 × 12 mm
• Date of publishing: 16. November 2013

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