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Book synopsis

V Rossii rynok PR-agentstv razvivaetsya bystrymi tempami. Po dannym AKAR v 2012 godu reklamnyy rynok Rossii priros na 13%. Tol'ko v Moskve zaregistrirovano mnozhestvo organizatsiy, pozitsioniruyushchikh sebya kak PR-agentstva. Sfera deyatel'nosti podobnykh firm mnogoplanova i raznoobrazna. Bol'shinstvo iz nikh predostavlyaet polnyy kompleks PR-uslug, svyazannykh, v tom chisle, s reklamoy i marketingom.Takzhe rastet i zainteresovannost' nauchnogo soobshchestva v issledovaniyakh spetsifiki organizatsii deyatel'nosti PR-organizatsiy Rossii, tem bolee chto eta prakticheskaya sfera yavlyaetsya dostatochno zakrytoy. Proanalizirovav dannye razlichnykh reytingov, byli opredeleny pyat' vedushchikh rossiyskikh firm, zanimayushchikhsya predostavleniem kommunikativnykh uslug: AGT, "Nikkolo M", "Mikhaylov i Partnery", KROS, TWIGA PR, a takzhe byli vydeleny osobennosti deyatel'nosti kazhdogo PR-agentstva, chto pozvolilo opredelit' prioritetnye sfery deyatel'nosti kommunikatsionnykh grupp.

Book details

• Full title: Klassifikaciya PR - firm Rossii
• Subtitle: Specializirovannye piar firmy Rossii: klassifikaciya, funkcii, sfery deyatel'nosti
• Author: Kristina Viguro
• Language: Russian
• Binding: Paperback
• Number of pages: 64
• EAN: 9783659586422
• ID: 07176297
• Publisher: LAP Lambert Academic Publishing
• Weight: 112 g
• Dimensions: 220 × 150 × 4 mm
• Date of publishing: 13. September 2014

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