Code: 19457922
Kellogg on Branding in a Hyper-Connected World
by Alice M Tybout
World-class branding for the interconnected modern marketplace Kellogg on Branding in a Hyper-Connected World offers authoritative guidance on building new brands, revitalizing existing brands, and managing brand portfolios in the ... more
- Language:
English - Binding: Hardback
- Number of pages: 368
Publisher: John Wiley & Sons Inc, 2019
- More about this
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Book synopsis
World-class branding for the interconnected modern marketplace Kellogg on Branding in a Hyper-Connected World offers authoritative guidance on building new brands, revitalizing existing brands, and managing brand portfolios in the r
Book details
Book category Books in English Economics, finance, business & management Business & management
28.25 €
- Full title: Kellogg on Branding in a Hyper-Connected World
- Author: Alice M Tybout
- Language: English
- Binding: Hardback
- Number of pages: 368
- EAN: 9781119533184
- ISBN: 9781119533184
- ID: 19457922
- Publisher: John Wiley & Sons Inc
- Weight: 568 g
- Dimensions: 233 × 168 × 30 mm
- Date of publishing: 01. March 2019
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