Journalism and Media Convergence / Najlacnejšie knihy
Journalism and Media Convergence

Code: 02968270

Journalism and Media Convergence

by Heinz-Werner Nienstedt, Stephan Russ-Mohl, Bartosz Wilczek

Journalism is under ever-increasing pressure, due in large part to the phenomenon of media convergence. Not only does media convergence redefine the tasks of journalists and newsrooms, it also re-shapes the business environments o ... more

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Book synopsis

Journalism is under ever-increasing pressure, due in large part to the phenomenon of media convergence. Not only does media convergence redefine the tasks of journalists and newsrooms, it also re-shapes the business environments of media companies. In this book, international media practitioners and researchers describe and analyze the relationships between media convergence and advertising, public relations, social media and other areas of communication posing a challenge to journalism.

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Book category Books in English Language Language: reference & general Writing & editing guides

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