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More about Jerry's Dugout, an original and innovative fan-wear

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Book synopsis

Who said that sports cannot be fashionable and that fan-wear in the sport market should only be presented in a traditional style? The intention of my final thesis project is to establish a company, Jerry s Design Studio (JDS), to create a new brand called Jerry s Dugout with original and innovative designs to provide a new look for fan-wear for Major League Baseball fans. The position of JDS will to begin as a wholesaler and apply for the Major League Baseball license to be a licensee in order to forge the alliance with MLB to gain admittance into their vendor matrix. In addition, MLB is a well-known sports organization of American professional baseball teams and players with a global fan base, and fans will recognize Jerry s Dugout as one of their authorized brands.

Book details

Book category Books in English Economics, finance, business & management Business & management Sales & marketing

• Full title: Jerry's Dugout, an original and innovative fan-wear
• Author: Jerry Cheng
• Language: English
• Binding: Paperback
• Number of pages: 120
• EAN: 9783639225891
• ISBN: 3639225899
• ID: 06830382
• Publisher: VDM Verlag
• Weight: 186 g
• Dimensions: 229 × 152 × 7 mm
• Date of publishing: 08. January 2010

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