Code: 06700361
Japanese Advertising Agency
by Brian Moeran
'An outstanding piece of work, far and away the most detailed and comprehensive analysis of the work of an advertising agency I have ever come upon' (Michael Schudson, University of California).
- Language:
English - Binding: Hardback
- Number of pages: 336
Publisher: Taylor & Francis Ltd, 1996
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Book synopsis
'An outstanding piece of work, far and away the most detailed and comprehensive analysis of the work of an advertising agency I have ever come upon' (Michael Schudson, University of California).
Book details
Book category Books in English Economics, finance, business & management Industry & industrial studies Media, information & communication industries
198.47 €
- Full title: Japanese Advertising Agency
- Author: Brian Moeran
- Language: English
- Binding: Hardback
- Number of pages: 336
- EAN: 9780700703319
- ISBN: 9780700703319
- ID: 06700361
- Publisher: Taylor & Francis Ltd
- Weight: 780 g
- Dimensions: 234 × 156 mm
- Date of publishing: 04. July 1996
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