It's Not TV / Najlacnejšie knihy
It's Not TV

Code: 04074186

It's Not TV

by Marc Leverette

A collection of essays, which argue that HBO, as part of the leading-edge of television, is at the center of television studies' interests in market positioning, style, content, technology, and political economy. It explores the p ... more

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Book synopsis

A collection of essays, which argue that HBO, as part of the leading-edge of television, is at the center of television studies' interests in market positioning, style, content, technology, and political economy. It explores the production process itself and the creation of a brand commodity, along with HBO's place as a technological innovator.

Book details

Book category Books in English Economics, finance, business & management Industry & industrial studies Media, information & communication industries

54.44 €

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