You might also like

Availability alert

More about Is Military Advertising Effective?

• Book details
• Synopsis
• Trending among others

You get 53 loyalty points

Book synopsis

The Defense Department has been spending over USD100 million annually on recruiting advertising. Previous econometric studies of military advertising 1s effects have relied on data from time periods Unlike today 1s and have used models possibly inappropriate for supporting today's decisionmakers. This report details improved methods developed to assess military advertising 1s effectiveness and illustrates them using early 1980s and mid-1990s data.

Book details

Book category Books in English Society & social sciences Politics & government Political control & freedoms

• Full title: Is Military Advertising Effective?
• Subtitle: An Estimation Methodology and Applications to Recruiting in the 1980s and 90s
• Author: James N. Dertouzos, Steven Garber
• Language: English
• Binding: Paperback
• Number of pages: 96
• EAN: 9780833033413
• ISBN: 0833033417
• ID: 04733884
• Publisher: RAND
• Weight: 167 g
• Dimensions: 229 × 162 × 6 mm
• Date of publishing: 01. January 1999

Trending among others

---

---

---