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Book synopsis

Jason. J. Turner is a Lecturer in Marketing at the University of Abertay, Dundee. He has worked in the area of loyalty programmes & the customer/client interface for 10 years & has published & presented in national & International journals & conferences. His PhD evaluated Tesco customer s attitudes towards Tesco Clubcard, examining the impact this data collection card had on shopping habits using quantitative & qualitative research methods. He is a reviewer of International journal & conference contributions & has received research funding from a number of funding bodies for his PhD and research into Tesco in the UK and Malaysia. For the past 5 years he has provided consultancy to SME s predominantly through food innovation@abertay on product assortment & branding through conducting marketing research. Jason is a Fellow of the Higher Education Academy & is an Affiliate Member (Professional) of the Chartered Institute of Marketing. His biographical profile has been selected for the Dictionary of International Biography from 2009 & the Marquis Who s Who in the World from 2009.

Book details

Book category Books in English Economics, finance, business & management Business & management Management & management techniques

• Full title: Is it really a New Deal? Perceptions of the young unemployed in the UK
• Author: Jason Turner
• Language: English
• Binding: Paperback
• Number of pages: 148
• EAN: 9783639230093
• ISBN: 3639230094
• ID: 06830767
• Publisher: VDM Verlag
• Weight: 227 g
• Dimensions: 229 × 152 × 9 mm
• Date of publishing: 28. January 2010

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