You might also like

More about Internet Resources and Services for International Marketing and Advertising

• Book details
• Synopsis
• Trending among others

You get 268 loyalty points

Book synopsis

The Internet has had a tremendous impact on worldwide advertising and marketing practices. This comprehensive guide provides information on the international marketing and advertising industries of over 150 countries and regions and includes over 2,000 Web sites containing free information on the subject. Also covered is information on many related marketing subspecialities including direct marketing, customer relationship management, graphic design, retailing, distribution, and packaging. Each Internet resource listed includes a title, a URL, and an annotation. Resources are indexed by Web site title, site sponsor, country, and subject.

Book details

Book category Books in English Economics, finance, business & management Industry & industrial studies Media, information & communication industries

• Full title: Internet Resources and Services for International Marketing and Advertising
• Subtitle: A Global Guide
• Author: James R. Coyle
• Language: English
• Binding: Hardback
• Number of pages: 372
• EAN: 9781573564076
• ISBN: 1573564079
• ID: 04820142
• Publisher: Oryx Press Inc
• Weight: 766 g
• Dimensions: 260 × 183 × 24 mm
• Date of publishing: 30. May 2002

Trending among others

---

---

---