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Book synopsis

The purpose of this book is to examine two different types of internationalization strategies: 1) a short-term internationalization strategy, which depends on macro and microeconomic factors exogenous to firms, and 2) a long-term internationalization strategy, which implies a strong commitment by firms to become competitive at international levels. A theoretical framework has been developed to address the specific characteristics of small and medium sized enterprises from emerging economies. It is posited that changes in competitive environment, such as pro market reforms and globalization, elicit changes in the relative value of the smaller firms' capabilities and resources. You will find all you need to know to understand the differences between an Emerging economy and a developed economy. How to do business, what is required to be successfully in countries like Argentine, Brazil, Colombia or Mexico. The purpose of this book is to examine two different types of internationalization strategies: 1) a short-term internationalization strategy, which depends on macro and microeconomic factors exogenous to firms, and 2) a long-term internationalization

Book details

• Full title: Internationalization of SMEs from Emerging Economies
• Author: Christian Keen
• Language: English
• Binding: Paperback
• Number of pages: 276
• EAN: 9783659882036
• ID: 10961240
• Publisher: LAP Lambert Academic Publishing
• Weight: 427 g
• Dimensions: 220 × 150 × 17 mm
• Date of publishing: 21. May 2016

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