Code: 06838379
Internationales Customer Relationship Management
by Sandra Bacher
Der Einsatz einer internationalen CRM-Strategie, um im internationalen Wettbewerb zu bestehen und eine langfristige Bindung der Kunden an das Unternehmen zu erreichen, wird immer wichtiger. Wissen ist auch in dieser Hinsicht Macht ... more
- Language:
German - Binding: Paperback
- Number of pages: 116
Publisher: VDM Verlag Dr. Müller, 2010
- More about this
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Book synopsis
Der Einsatz einer internationalen CRM-Strategie, um im internationalen Wettbewerb zu bestehen und eine langfristige Bindung der Kunden an das Unternehmen zu erreichen, wird immer wichtiger. Wissen ist auch in dieser Hinsicht Macht. Nur wer die länderspezifischen Rahmenbedingungen kennt und umfassende Informationen über Markt und Kunden besitzt ist in der Lage internationales CRM erfolgreich und gewinnbringend umzusetzen.
Book details
Book category Books in German Sozialwissenschaften, Recht, Wirtschaft Wirtschaft Internationale Wirtschaft
49.30 €
- Full title: Internationales Customer Relationship Management
- Subtitle: Internationale Marktforschung als Informationsgrundlage für CRM im Zuge der Globalisierung österreichischer Unternehmen
- Author: Sandra Bacher
- Language: German
- Binding: Paperback
- Number of pages: 116
- EAN: 9783639315097
- ID: 06838379
- Publisher: VDM Verlag Dr. Müller
- Dimensions: 220 × 150 × 7 mm
- Published: 2010
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