Code: 02946133
Over the last few years, the Korean cultural industry has experienced a tremendous success in the overseas market. The phenomenon called the 'Korean wave' has swept East Asian countries and is poised to reach around the world. Tra ... more
28.80 €
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Over the last few years, the Korean cultural industry has experienced a tremendous success in the overseas market. The phenomenon called the 'Korean wave' has swept East Asian countries and is poised to reach around the world. Traditional studies on international trade have been restricted mainly to manufactured products while ignoring the fascinating cultural industries. This book is a compilation of the research articles on the empirical analyses of the Korean wave utilizing a gravity model and authentic data. The study should be useful to professionals in cultural industries, researchers, and students.
28.80 €
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