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Book synopsis

Global economic integration has changed business conditions significantly. Corporations operating internationally and establishing foreign subsidiaries are facing the obligation as well as the challenge to profit from cross-border interaction. However, potential synergetic benefits provided by the international environment are accompanied by even more demanding challenges. §This study elaborates to which extend German small and medium-sized manufacturing businesses could benefit from the implementation of a strategic cross-border synergy management. The study is based on a single case study deriving the research hypotheses and a survey investigating cross-border interaction throughout a sample of small and medium-sized manufacturing businesses. Based on the research findings, this paper proposes a holistic framework, designed for strategists of small and medium-sized manufacturing business. It outlines the establishment of the cross-border synergy management concept as part of the corporate strategy and the efficient and effective management of international interaction. Synergies are not realized by themselves - they have to be identified and actively developed within a professionally coordinate process. Management of synergy seeking organizations is asked for intensive efforts beyond daily operations' (Weber and Roventa, 2006).

Book details

Book category Books in English Economics, finance, business & management Business & management Management & management techniques

• Full title: International Synergy Management
• Subtitle: A Strategic Approach for Raising Efficiencies in the Cross-Border Interaction Process
• Author: Patrick Daum
• Language: English
• Binding: Paperback
• Number of pages: 102
• EAN: 9783954890026
• ISBN: 395489002X
• ID: 06917472
• Publisher: Anchor Academic Publishing
• Weight: 145 g
• Dimensions: 210 × 148 × 6 mm
• Date of publishing: 17. May 2013

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