International Sport Marketing / Najlacnejšie knihy
International Sport Marketing

Code: 21326779

International Sport Marketing

by Michel Desbordes, Andre Richelieu

How is sport marketing being transformed by new media and technology, by globalization and by the opening of new markets and sources of revenue?　 This book examines the most important trends and developments in contemporary ... more

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Book synopsis

How is sport marketing being transformed by new media and technology, by globalization and by the opening of new markets and sources of revenue?　 This book examines the most important trends and developments in contemporary sport marketin

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200.81 €

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