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Book synopsis

International Satellite Broadcasting in South Asia focuses on the increase in the popularity of television in India beginning with the entrance of Hong Kong Based STAR-TV in 1991. This television system, which initially carried mostly Western programs, radically changed the nature of entertainment communications in countries where communications were generally state-controlled. These essays address the political, economic, and cultural significance and impact of transnational satellite networks in India, questioning the cultural effects of Western media programs on the recipient non-Western countries. They contain a survey of STAR-TV and the state-controlled Doordarshan as well as explore issues such as media and identity, pro-social entertainment television and culture as a market force.

Book details

Book category Books in English Society & social sciences Society & culture: general

• Full title: International Satellite Broadcasting in South Asia
• Subtitle: Political, Economic, and Cultural Implications
• Author: Srinivas R. Melkote
• Language: English
• Binding: Hardback
• Number of pages: 342
• EAN: 9780761812012
• ISBN: 0761812016
• ID: 04911856
• Publisher: University Press of America
• Weight: 544 g
• Dimensions: 221 × 147 × 23 mm
• Date of publishing: 01. August 1998

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