International Marketing / Najlacnejšie knihy
International Marketing

Code: 06698734

International Marketing

by John Shaw

Marketing is a universal activity that is widely applicable, regardless of the political, social or economic systems of a particular country. However, this doesn't mean that consumers in different parts of the world should be sati ... more

243.83 €


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Book synopsis

Marketing is a universal activity that is widely applicable, regardless of the political, social or economic systems of a particular country. However, this doesn't mean that consumers in different parts of the world should be satisfied in the same way. This book helps to understand the complexities of marketing on a global scale.

Book details

Book category Books in English Economics, finance, business & management Business & management Sales & marketing

243.83 €

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