International Marketing / Najlacnejšie knihy
International Marketing

Code: 06698733

International Marketing

by Michael Thomas

Provides comprehensive treatment of international marketing issues, including coverage of Eastern Europe and the Pacific Rim. This title uses mini cases to illustrate the developments in marketing, together with coverage of: South ... more

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Book synopsis

Provides comprehensive treatment of international marketing issues, including coverage of Eastern Europe and the Pacific Rim. This title uses mini cases to illustrate the developments in marketing, together with coverage of: South East Asia and the Pacific Rim, Central and Eastern Europe, globalization, culture, and financial aspects of marketing.

Book details

Book category Books in English Economics, finance, business & management Business & management Management & management techniques

80.43 €

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