You might also like

Availability alert

More about International Marketing

• Book details
• Synopsis
• Trending among others

You get 190 loyalty points

Book synopsis

International Marketing: A Global Perspective examines the main issues facing companies that want to compete successfully in the global marketplace. It combines extensive coverage of the relevant theories with a practical approach to the issues and broadens the way business students view international markets and marketing. Using real-world case studies and vignettes centred on contemporary problems and issues, International Marketing: A Global Perspective will be ideal for undergraduates, MBA students and students following executive courses in international marketing or strategy.§Unlike many US and European texts International Marketing: A Global Perspective does not look out at the international scene from just one standpoint; rather it examines the way businesses go international from a variety of different countries and continents, for instance, from Asia to Europe, Europe to North American and Latin America to the US. §The new edition has been brought completely up-to-date and has a full range of ancillary material for lecturers and students.

Book details

Book category Books in English Economics, finance, business & management Business & management Sales & marketing

• Full title: International Marketing
• Author: Hans Muhlbacher
• Language: English
• Binding: Paperback
• Number of pages: 800
• EAN: 9781844801329
• ISBN: 1844801322
• ID: 01356089
• Publisher: Cengage Learning EMEA
• Weight: 1560 g
• Dimensions: 274 × 219 × 31 mm
• Date of publishing: 10. March 2006

Trending among others

---

---

---